Gaya APA

Dolnicar, S. et al (2018). Market segmentation analysis : understanding it, doing it, and making it useful (Cet. 1.). Australia: Springer Open.

Gaya MLA

Dolnicar, Sara. et al. "Market segmentation analysis : understanding it, doing it, and making it useful". Cet. 1. Australia: Springer Open, 2018. Text.